UX Researcher
Hi, I’m Ataur. I help teams understand people and make clearer product decisions.
I’m a Staff UX Researcher at Decathlon Digital. Previously at Booking.com and Flexport, I’ve studied how people navigate decisions across shopping, travel, and logistics.
My background in engineering and design makes me curious about both how things work and how people experience them. I value research that challenges assumptions and gives teams a clearer sense of what to do next.
At Decathlon, I connect customer needs across markets with global product decisions, with a focus on search and navigation. I’m also exploring where AI can make research practice more useful.
Let’s talk.
For research conversations or access to selected work, get in touch.